Designer Spotlight: Jo of @jo.be.inspired
Meet Jo
Some people discover their love for design through formal training, but for Jo, it began in the most relatable way, playing The Sims.
“I could spend hours designing homes there (and still do)!”
Her passion deepened during the early days of HGTV, where approachable design felt fresh and inspiring. Over time, that love translated into her own home, where she creates spaces that are both beautiful and livable.
While Jo doesn’t design professionally, her talent for creating warm, timeless spaces is undeniable. Today, Jo shares her home projects and styling ideas on Instagram, encouraging others to create rooms they truly love. Spaces that feel cozy, timeless, and personal.
Design Style
Jo describes her style as classic, neutral, and cozy, with an emphasis on timeless pieces and layered textures. Her rooms feel grounded yet welcoming, blending comfort with elegance in a way that never feels forced.
Finding Inspiration
From fashion and textures to a perfectly worn-in color palette, Jo finds inspiration everywhere.
“I’m inspired by the idea of creating a peaceful, warm home. A retreat for everyday life.”
A Favorite Project
Of all the rooms she’s transformed, Jo’s sunroom holds a special place in her heart. Originally an underused, pollen-ridden screened-in porch, she reimagined it into an elegant, light-filled retreat. “It’s where I start the morning with coffee and unwind at night with a cocktail,” she says. The transformation is a perfect example of how a space can go from overlooked to becoming the true heart of a home.
The Role of Artwork
For Jo, art isn’t just décor, it’s more personal. She gravitates toward pieces that feel timeless, ones she can live with for years. Her approach is a mix of affordable finds and special, meaningful works that anchor a space.
Go-To Styles & Colors
Jo is drawn to earthy tones, soft landscapes, and abstract pieces that add depth without overwhelming a room. Anything that brings warmth and a touch of timelessness has a place in her home.
Quick Favorites
- Favorite design trend right now? Embracing moodier, more dramatic spaces.
- A color you’re loving? Deep, rich browns. Especially the bold shade she recently used to transform her den.
- A design rule you always follow, or love to break? Less is more. Editing down can make a space feel far more intentional.
Connect with Jo
You can find more of Jo’s cozy, timeless designs on Instagram @jo.be.inspired, where she shares her home projects, styling tips, and inspiration for creating approachable yet elegant spaces.